Founder Guides
What's In a Name? A Step-by-Step Guide to Naming Your Startup
May 12, 2026
7 min read
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Wizebirds Blog
Insights, updates, and tips for protecting your brand
Insights, updates, and tips for protecting your brand
Choosing a name for your startup is one of the first, most foundational decisions you'll make. This step-by-step playbook guides you from initial brainstorming and naming strategies to running the 'Availability Gauntlet' and navigating the crucial final step: the trademark check.
You've found the perfect name for your startup, but is it legally available? Before you invest in branding, learn how to perform a preliminary trademark search yourself using the official UK and EU databases. This guide walks you through the steps and helps you avoid costly mistakes.