Wizebirds Blog

Insights, updates, and tips for protecting your brand

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Trademark vs. Copyright vs. Patent: A Founder's Guide to IP

As a founder, you hear 'IP' thrown around a lot. But what's the real difference between a trademark, copyright, and patent? This guide breaks down each type of intellectual property, explaining what it protects, why it matters, and which one you should prioritize for your business.

Trademark Classes Explained: A Founder's Guide to Choosing the Right One

Filing a trademark is a huge step in protecting your brand, but choosing the wrong 'class' can be a costly mistake. This guide breaks down the Nice Classification system and shows you how to select the right categories for your startup, with real-world examples for SaaS, e-commerce, and more.

How to Check If a Trademark Is Already Registered: Your First Steps

You've found the perfect name for your startup, but is it legally available? Before you invest in branding, learn how to perform a preliminary trademark search yourself using the official UK and EU databases. This guide walks you through the steps and helps you avoid costly mistakes.

5 Things Every Founder Should Know About Trademark Protection

You've picked the perfect name, built a product, and launched. But have you protected your brand? Here's what every startup founder needs to know about trademarks.

Mar 4, 2026

2 min read

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