Wizebirds Blog
Insights, updates, and tips for protecting your brand
Latest Articles

What's In a Name? A Step-by-Step Guide to Naming Your Startup
Choosing a name for your startup is one of the first, most foundational decisions you'll make. This step-by-step playbook guides you from initial brainstorming and naming strategies to running the 'Availability Gauntlet' and navigating the crucial final step: the trademark check.

Trademark vs. Copyright vs. Patent: A Founder's Guide to IP
As a founder, you hear 'IP' thrown around a lot. But what's the real difference between a trademark, copyright, and patent? This guide breaks down each type of intellectual property, explaining what it protects, why it matters, and which one you should prioritize for your business.

Trademark Classes Explained: A Founder's Guide to Choosing the Right One
Filing a trademark is a huge step in protecting your brand, but choosing the wrong 'class' can be a costly mistake. This guide breaks down the Nice Classification system and shows you how to select the right categories for your startup, with real-world examples for SaaS, e-commerce, and more.

How to Check If a Trademark Is Already Registered
You've found the perfect name for your startup, but is it legally available? Before you invest in branding, learn how to perform a preliminary trademark search yourself using the official UK and EU databases. This guide walks you through the steps and helps you avoid costly mistakes.
